We’re preparing to jump into Innovation Week: Next Tuesday I’ll outline the details of the Knight News Challenge project, and we’ll take some time to toss around some initial ideas; then Thursday we’ll delve more fully into the principles and practices of news innovators (and, I hope, hear from one of them in class).
To get you thinking like an innovator, an entrepreneur, like one who can recognize the new rules and opportunities of the digitized media field, let’s learn from one of the best: Google. Jeff Jarvis’ book “What Would Google Do?” attempts to reverse-engineer the company to unpack the elements of its success. As we read this book over the next couple of weeks (beginning with pages 1-69 for Tuesday), I want you to approach this with an eye toward your own project—the one you’re thinking of pitching to the News Challenge. How can this book help you? How might it change your thinking? Which of these principles (these “Google rules”) are important for your pitch?
I have one other piece I’d like to read. It comes from MediaShift, and describes the need for journalism students to have business and entrepreneurial skills—in addition to the core journalistic skills that are the foundation.
As usual, post your comments for discussion in our next class. Have a great weekend!
p.s. For outside observers: I should note that we’re not reading WWGD just because Jeff Jarvis gave this course a glowing endorsement last week. Seriously, we were planning this long ago. Honest!